Concluded: Positive impact
Flag split
Hypothesis
We believe that displaying delivery options on PDP will lead to an increase in conversion rate.
Conclusion
This experiment brought significant results!
Total
52.4k
on
49.61%
off
50.39%
Key metrics for the experiment.
Conversion rate
Treatment
Value
Change
Change %
on
Baseline
24.91%
off
34.97%
+10.06%
+40.39%
100%
Safety metrics to catch potential negative side effects of your experiment.
Average order value
Treatment
Value
Change
Change %
on
Baseline
153.36$
off
154.62$
+1.26$
+0.82%
100%
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